Astra

After aquiring multiple businesses with similar offerings but retaining separate names, an identity approach was needed that could present these entities with the same vision, values and voice in a unified way.

A star was formed as the symbol to represent their expert practices and act as a beacon guiding the way forward. It embodies the brand essence, leading aspirationally in care and its solo stature is reflective of the companies independence.

With modern typography, a celestially–inspired palette of Navy and White and the star mark at the core, each entity has a highly consistent feel, whilst a unique colour, given to complement the wider palette, allows each to still retain individuality within the group.