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51 Mackelvie Street
Ponsonby, Auckland
New Zealand

Falconer

Soaring Value

PROJECT INFORMATION +

Falconer build quality high-end and medium-density mid-range housing for Kiwis. They needed a contemporary brand look and feel that could engage equally with investors and industry partners, and with everyday home buyers. ents.

Thoughtful brands for thoughtful buildings
We created a contemporary developer brand for Falconer, along with multiple development-specific brands to suit various market segments. These range from high end lakeside apartments in Queenstown, to entry-mid-level housing in South and inner-West Auckland. These brand identities come to life on-site as hoardings, sales suites and brochures, and in digital advertising, websites and comms tools.

Set for growth
Enjoying a strong partnership, we have so far created a corporate and nine development brands. Falconer continues to successfully connect with keen buyers, helping to meet NZ’s housing shortage along the way.

Project

FALCONER

Year

2018—ONGOING

What we did

  • Brand Strategy
  • Brand Identity
  • Brand Voice
  • Print Advertising
  • Social Media
  • Website Design
  • Digital Design
  • Sales Collateral
  • Design & Art Direction