Falconer
Soaring Value
PROJECT INFORMATION +
Falconer build quality high-end and medium-density mid-range housing for Kiwis. They needed a contemporary brand look and feel that could engage equally with investors and industry partners, and with everyday home buyers. ents.
Thoughtful brands for thoughtful buildings
We created a contemporary developer brand for Falconer, along with multiple development-specific brands to suit various market segments. These range from high end lakeside apartments in Queenstown, to entry-mid-level housing in South and inner-West Auckland. These brand identities come to life on-site as hoardings, sales suites and brochures, and in digital advertising, websites and comms tools.
Set for growth
Enjoying a strong partnership, we have so far created a corporate and nine development brands. Falconer continues to successfully connect with keen buyers, helping to meet NZ’s housing shortage along the way.
Project
FALCONER
Year
2018—ONGOING
What we did
- Brand Strategy
- Brand Identity
- Brand Voice
- Print Advertising
- Social Media
- Website Design
- Digital Design
- Sales Collateral
- Design & Art Direction
![](https://seven.co.nz/media/pages/portfolio/falconer/2b95d829f2-1663207139/fal_01.jpg)
![](https://seven.co.nz/media/pages/portfolio/falconer/a6c425151c-1663207127/fal_02.jpg)
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![](https://seven.co.nz/media/pages/portfolio/falconer/5bc0e22e9c-1663207146/fal_03.jpg)
![](https://seven.co.nz/media/pages/portfolio/falconer/b535672261-1663207188/fal_00.jpg)
![](https://seven.co.nz/media/pages/portfolio/falconer/ed763a5bdb-1663207165/fal_06.jpg)
![](https://seven.co.nz/media/pages/portfolio/falconer/f3238fe494-1663207189/fal_05.jpg)
![](https://seven.co.nz/media/pages/portfolio/falconer/57578a70ac-1663207223/fal_09.jpg)
![](https://seven.co.nz/media/pages/portfolio/falconer/d6e4d19a4d-1663207228/fal_07.jpg)
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![](https://seven.co.nz/media/pages/portfolio/falconer/faf7a5ff41-1663207273/fal_11.jpg)
![](https://seven.co.nz/media/pages/portfolio/falconer/d7dc66fdc6-1663207255/fal_12.jpg)
I’ve been working with Seven for the last 15 years, they're a trusted partner. They’ve developed our brands, created our advertising and built our websites. Their work is effective and good looking.
Dean Franklin – CEO, Falconer