Heida Donegan

Dr. Heida Donegan, a highly accomplished corporate and commercial lawyer, sought an identity to support her next endeavor — sole practice as a barrister specialising in mediation, corporate advisory and governance.

Heida’s new brand needed to reflect her distinguished international career, balancing professionalism and sophistication through a contemporary lens.

As a credentialed trilingual mediator in English, Cantonese, and Mandarin, her brand needed to resonate across multiple cultures, and her website required translation capabilities.

Reflecting Heida’s aesthetic and her status as a sole practitioner, we crafted an initial driven monogram to individualise the brand. To balance the traditional monogram design, the typography style utilises a modern semi-serif, always set in caps to convey confidence and expertise.

The signature peacock blue was introduced to add personality whilst retaining professionalism, informed by Dr Donegan’s preferred palette.