Kitchen Studio

Kitchen Studio is a nationwide network of owner-operated kitchen specialists, creating individually designed and manufactured kitchens around the way people live. Its existing identity had become dated and no longer reflected the quality, sophistication or personalisation behind the product.

They had become stuck in the middle of their competitive landscape, undercut by the imported modular and flat-pack market, and falling short of the consideration set in the mid-higher end market. The rebrand elevates Kitchen Studio into a more aspirational space, whilst maintaining accessibility — high-quality, locally made, beautifully considered kitchens without the premium price tag, and without compromising on craftsmanship or individuality.

The new identity is grounded in modern simplicity with a timeless sensibility. The logo reflects the brand’s personalised approach through distinct graphic spaces within the letterforms — a visual expression of form and function working together to create something uniquely built around each client.

The colour palette was an important part of the shift. The previous bright cyan blue had become associated with a more budget-oriented aesthetic, undermining perceptions of quality. In its place, a distinctive rust tone brings warmth and personality while occupying a clear gap within the visual landscape of the kitchen category and competitor set. Supported by black, white and neutral tones, it creates a palette that feels both premium and approachable.

The result is a more sophisticated, distinctive identity that better reflects the Kitchen Studio experience: personalised design, quality craftsmanship and elevated style, made accessible.