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51 Mackelvie Street
Ponsonby, Auckland
New Zealand

Lake Tewa

Lake Tewa


An exquisite location at the heart of Jack’s Point Queenstown, perched on a tranquil lake beside the towering Remarkables. A high end precinct worthy of the most discerning. Three world-class architectural studios each designing a piece of the precinct.

Lake Houses are set on the banks of the lake, the crown jewel of the Lake Tewa offer, and hero in our comms. Set next to a boutique hotel and retail commons on the waterfront, and an enclave of Alpine Residences, presented in a cohesive approach to tell the unique story of each, as part of a unified whole.

Built from the L and T of Lake Tewa, a distinctive icon for subtle brand application. Built out to a graphic grid construct providing a structure to house imagery and graphic elements. With a wealth of beautiful architectural renders put centrestage, the grid enabled created order amidst the vast amounts of content, and brought an ownable layer to render presentation.

A muted palette anchored by warm black and cream, with earthy neutral rust tones – combined in different ways to segment different properties within the precinct.

Curated interior finishes, presented as still life arrangements, accentuated the thought and craft applied to the homes. Tactile finishes were specified for print, incorporating Extract recycled coffee cup stock as a nod to sustainable practices. Black on black embossing provides a textural component to sales collateral, along with a subtle nod to reflections off water.

The identity has been applied across brochures, websites, display suite, flip books, brand movie, both print and digital campaigns.







What we did

  • Brand Strategy
  • Naming
  • Brand Identity
  • Brand Voice
  • Print Advertising
  • Digital Marketing
  • Signage and Wayfinding
  • Social Media
  • Website Design
  • Digital Design
  • Sales Collateral
  • Design & Art Direction