PROJECT INFORMATION +
As the EV market accelerates, the category is becoming increasingly crowded and competitive. A young brand in NZ, Polestar Cars needed to grow awareness beyond electric early adopters. With three pillars of Design, Sustainability and Technology, Polestar is a 100% electric vehicle, but foremost, a beautifully designed luxury driving experience, whether one loves electric or not.
Research uncovered ridiculous levels of driver satisfaction – founded in a deep joy of the driving experience and underpinned by the car’s beautiful design elements. Our aim was to showcase all these details of brilliant design, engaging our key audiences on a journey of curiosity and a sense of discovery.
Creating bespoke local applications extending on the strict international brand guidelines, we developed engaging motion graphics and multi-channel messaging, creating a focused campaign in digital, social and outdoor that delivered uplift in Polestar New Zealand website visitation by 220% and high levels of dwell time, exceeding the campaign target by 350% and securing Polestar as a top performer for Giltrap Group during the campaign period.
What we did
- Brand Strategy
- Digital Marketing
- Social Media
- Motion Design and Direction
↗ 220% Increase of web traffic through direct campaign engagement
Exceeded campaign target by 350%
Seven are a committed partner to Polestar and an integral part of helping us remain a top performer within the Giltrap Group. They’ve been proactive and agile in adapting Polestar's global brand to our local needs, and their strategic approach has helped us see outstanding site traffic uplift as part of campaign efforts.
Bruce Fowler – Brand Manager, Polestar New Zealand