PPG Paints
PPG — Paint it Strange
PROJECT INFORMATION +
Choosing a paint colour should be joyful. A celebration of expression, and trusting your creative instincts. Finding inspiration anywhere, from anything. Much like music.
Growing brand awareness and positive engagement for PPG Paints and lift the conversation beyond functional choices, we celebrated Kiwi artists and shared creative inspiration through their eyes.
The challenge was to link music to colour, and create a clear cohesive campaign that heroed PPG Paint’s brand, through a musical collaboration and ultimately sell paint.
A palette of 10 colours, one created by each artist, created a visually arresting campaign that captured the exuberance of our young artists’ colour choices. Implemeted across outdoor, digital video and display, social and print, the comms featured the artists, with selected combinations of their colours.
Playing on the limited edition album featuring their music, our circular graphic device referenced sound ripples, and the circular grooves on a vinyl record. With Paint, always at the centre.
Project
PPG PAINTS
Client
PPG PAINTS
Year
2022
What we did
- Digital Design
- Social Media
- Print Advertising
- Brand Strategy
- Website Design
- Sales Collateral
- Internal Communications
- Design & Art Direction
Seven provide structure and action for our PPG Paints brand in New Zealand. They understand our ambitions and their on-point strategy and creative shows it. Thoughtful creative, a joy to work with, they’ve always got our best interests at heart.
Rachel Lacy – Colour Category Manager, PPG Paints