Stayhub

Stayhub operates in a crowded and fast-evolving short-stay accommodation market, competing with global platforms like Airbnb and Booking.com. The brief was to create a distinctive, modern identity that could elevate Stayhub’s offer, build long-term brand equity, and support expansion across new markets – while appealing to two very different audiences: owners and travellers.

At the heart of the new identity is a strategic reframe of Stayhub as a modern hospitality partner – not just a booking facilitator, but a curator and caretaker. The visual system brings this to life through a refined, digital-first identity that balances luxury with warmth. The logo, typography and colour palette convey calm confidence – striking a tone that’s quietly premium and welcoming.

The brand is designed to flex seamlessly between functional B2B communications and aspirational B2C storytelling, maintaining consistency without losing nuance. Owners see trust, clarity, and professional reassurance; guests experience a brand that feels curated, effortless, and inviting. Every asset, from digital ads to physical arrival kits were designed with adaptability in mind, ensuring clarity, elegance, and consistency whether in email, app, web or print.