I define and express the foundations of brands, turning them into tools for business growth

I am a brand strategist. I define and express the foundations of brands, turning them into tools for business growth.

I have 20+ years’ experience working with brands and have lived and worked all over the world.

I’ve launched large international brands and brands for proud local owners.

I believe a good brand strategy should be a simple, useful and differentiating blueprint to follow.

When co-created with the people who will bring it to life, it can become a powerful cultural and business tool.