Design & Art Direction
Strategic by definition, graphic design is art with purpose.
Brands exist in a physical, visual world and to have impact they need to both stand out and retain consistency in equal measure.
Design and Art Direction inform everything from creative communication to convey ideas or engage through advertising, to more practical communication to help people understand information or navigate physical spaces. Applied with expertise and tailored to context, but always founded on brand identity, design solves communication challenges across all brand touchpoints.
With thoughtful application of graphics, photographic and illustrative style and approach, typography and colour, both form and function are considered. Sometimes, it’s the restraint to apply nothing at all (that’s called white space).